Fight the Drought
The Ask: Shift Gen Z’s perception of Vaseline from a basic product to something that is bold and exciting that can be used for more than just skinThe Idea: Position Vaseline as a leader in environmental hydration, tackling the challenge of restoring lost bodies of water.Fight the Drought Vaseline
This case study tackles water scarcity with a creative twist. Shining a spotlight on the scale of drought destruction, awarding 90 scholarships to environmental students going into a drought-related field.
